Video Guidelines & Criteria
Video Guidelines & Criteria
Must be read in conjunction with Challenge Terms & Conditions
- If submitting as a group, at least one of the team members must be a current AUT staff (allied or academic) or student.
- Must clearly communicate the business idea; refer to the planning section below.
- Must be 3 minutes maximum.
- Must be uploaded to either YouTube or Vimeo.
- Must complete the application form
- Must comply with entry criteria laid out in Challenge Terms & Conditions.
Planning your video
Have a script and make sure you have included the following:
- Who are you? What is your background relevant to the business idea? Who is the targeted buyer/user for your business idea?
- What does the business idea look like? How did you come up with the business idea? What is so special about it compare to other similar products/services?
- How will you spend the money?
- When will you complete the next mile stone for the business idea?
- Why is your business idea important and why it is needed?
- Have a call to action! The true underlying purpose of a call to action is to focus someone's attention on what action they should take now that they have watched your video, i.e, vote for your business idea, share your business idea on a Facebook page or website.
Recent studies indicate that you have 30 seconds to hook your viewer and convince them that your video is worth watching. Try to keep your content short, to the point and interesting. If you can hook your viewer for 30 seconds, they are likely to watch for another 1 minute. The first 1 min 30 secs are the most important.
Recording your video
There are a number of resources online to teach you basic shooting skills using a smartphone. Vimeo Video School is a great place to start but below are some quick tips on shooting your video using a smartphone or tablet:
- Try to shoot your video where the business idea is operationalised. If you do not have a microphone then you should try to find a quiet place to film. A well-lit environment produces a video with less grain and higher quality.
- Place your smartphone on a tripod or use handheld shooting if appropriate.
- Shoot a 5-second test before you begin shooting the video. Check for lighting, sound and visuals.
- Once you've hit record, count to 3 (in your head) before you start speaking. This will give you a nice thumbnail image for your video.
- All smartphone and tablet videos should be shot horizontal to avoid having two black vertical bars on the side when viewed on screen or tablet.
- People are likely to continue watching a lower quality video with good quality audio much longer than the reverse. It is important to take steps to record the audio well, i.e a clip-on microphone. If you do not have access to an external microphone, then place your smartphone close to the audio source. Speak loudly, clearly, and slowly.
- Be excited about your project. Your excitement will come across in your video and passion can be contagious.
Important note: Avoid using copyrighted material. This includes any music, images, video, or other content that you don't have the rights to. Using copyrighted material is almost always against the law and can lead to expensive lawsuits down the road. The easiest way to avoid copyright troubles is either create all the content yourself or use content that is free for public use. If you are looking for royalty-free content check out TuneFruit, iStockPhoto, SoundCloud, Vimeo Music Store, Free Music Archive, Incompetech, and ccMixter.
Editing your film
- There are many low-cost or even free editing programs, like iMovie, Power Director, Viva Video or Windows Movie Maker, which you can use to produce your video.
- Be creative.
More tips on video making.